Magnetic stripe cards have been traditionally made from PVC plastics and they were designed to last for three years. The challenge for plastic credit card manufacturers is in the raw materials required for cards with longer lifespans. Faced with higher prices for cards, issuers pushed manufacturers to deliver cards that could last five years in the field instead of the typical three years. Issuers often incur increased costs for EMV cards, compared to magnetic stripe cards. Using chips adds a great deal of complexity to manufacturing, requiring new processes and additional materials. The problem centers on the cost of EMV card manufacturing. Now, three years into the transition in the United States, issuers and manufacturers are preparing for new challenges. Transitioning from traditional magnetic stripe cards to EMV chip cards was a major change for the card manufacturing industry.
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